01 — The Facility
Wine Country's Premier
Commercial Training Club
Sonoma Fit is the most comprehensively equipped commercial fitness club in Sonoma County — a full-scale training facility purpose-built to serve a community that deserves equipment and programming at the level typically found only in major metro markets. In a region known for world-class wine, food, and outdoor lifestyle, Sonoma Fit sets the same standard for fitness.
The facility spans multiple distinct training zones: a large-format cardio floor equipped with Matrix ellipticals, treadmills, and a full Hoist selectorized circuit; a dedicated strength and power zone with Matrix racks, Hoist Smith machines, Matrix breaker bench press stations, and a custom co-branded TROY dumbbell program; a signature Sonoma Fit branded functional training rig for group and performance training; and a dedicated group fitness and yoga studio that rounds out the programming with mind-body and class-based options.
The Sonoma Fit identity runs through every layer of the equipment program — co-branded TROY dumbbells bearing the Sonoma Fit script logo, a custom rig system with Sonoma Fit X-logo medallion branding on every upright, Matrix breaker benches finished in the brand's signature yellow accent, and a facility floor plan designed to communicate the breadth and quality of the programming available the moment a member walks in the door. This is not a standard gym outfitting — it is a complete brand expression.
4+
Training Zones
Sonoma
Wine Country, CA
Custom
Co-Branded Equipment
Full
Commercial Scale
Main Cardio Floor — Matrix ellipticals and Hoist selectorized circuit in the primary training space
The Equipment Floor — Co-branded TROY dumbbells, functional rig, and bumper plate storage
02 — Cardio Floor
Matrix Cardio &
Hoist Selectorized Circuit
A large-format cardio and selectorized floor — rows of Matrix ellipticals, treadmills, and upright bikes running the right side of the space, with a full Hoist selectorized circuit occupying the left — gives Sonoma Fit members access to the complete cardio and machine strength program in a single continuous floor plan.
Main Cardio Floor — Matrix elliptical and cardio fleet on the right, Hoist selectorized circuit on the left
Matrix Cardio Fleet
The right side of the Sonoma Fit cardio floor is lined with Matrix ellipticals, treadmills, and upright bikes — a density of cardio equipment that can handle peak-hour demand across a full commercial membership base. Matrix equipment is specified for its reliability, console quality, and service track record in high-use commercial environments. At Sonoma Fit's scale, equipment durability under daily multi-user load is as important as the specification quality.
Hoist Selectorized Circuit
A full Hoist selectorized machine circuit occupies the left side of the main floor — chest press, lat pulldown, shoulder press, seated row, leg press, leg extension, leg curl, and the complete lower and upper body machine program. Hoist selectorized machines are specified for their weight stack precision, biomechanical correctness, and the smooth resistance feel that makes them the preferred circuit brand for commercial clubs that take machine quality seriously.
Floor Design & Scale
The Sonoma Fit cardio floor is designed at a scale that reads immediately as a serious commercial fitness club — not a boutique studio, not a residential amenity, but a full-scale club floor with the equipment density and spatial organization to support a large active membership. The gray speckled rubber flooring, painted columns, and recessed lighting create an athletic dark aesthetic that signals training intensity from the moment a member steps onto the floor.
03 — Strength & Power
Matrix Racks, Hoist Smith,
Branded Rig & Breaker Benches
A dedicated strength and power zone — Matrix power racks loaded with Olympic barbells and iron plates, a Hoist Smith machine, Matrix breaker bench press stations in signature yellow, and a custom Sonoma Fit X-logo rig — gives members a purpose-built barbell training environment fully separated from the cardio and machine circuit floor.
Rack Zone — Matrix power racks with Olympic barbells and Hoist plate-loaded Smith machine
Branded Rig — Custom Sonoma Fit X-logo medallion rig with color bumper plates and functional training floor
Breaker Bench Press — Matrix bench stations with yellow accents and window view into the main gym
Matrix Power Rack Fleet
Multiple Matrix power racks — in the brand's signature matte black finish — are loaded with Olympic barbells and iron plates, forming a rack row that gives Sonoma Fit members the capacity for simultaneous barbell sessions without queue or wait. Matrix racks are specified for their structural integrity under heavy loading, attachment versatility, and the visual cohesion they create as a matched fleet across the strength zone.
Hoist Smith Machine
A Hoist plate-loaded Smith machine and multi-press system anchors the front of the strength zone — providing guided pressing, squatting, and incline movements alongside the free barbell work at the rack row behind it. The Hoist Smith system is one of the most mechanically correct guided barbell solutions in the commercial category, with a counterbalanced bar and precise bearing track.
Custom Sonoma Fit Rig
A custom-fabricated multi-station functional training rig — finished in matte black with circular Sonoma Fit X-logo branded medallions at the top of each upright — provides pull-up, suspension training, cable, and functional movement capacity across multiple simultaneous training stations. The co-branded rig is the visual centerpiece of the Sonoma Fit strength floor.
Matrix Breaker Benches
Matrix breaker bench press stations — finished with the brand's signature yellow frame accents — provide dedicated pressing capacity alongside the rack and Smith systems. The breaker bench design includes integrated plate storage and adjustable positioning, giving members a purpose-built bench press environment that matches the commercial quality of the rest of the strength zone.
04 — Free Weights
Co-Branded TROY
"Sonoma Fit" Dumbbell Program
A complete TROY commercial dumbbell collection — each dumbbell bearing the co-branded "Sonoma Fit / TROY" script logo — is arranged on a long commercial dumbbell rack spanning the full weight range, with the custom Sonoma Fit functional rig and color bumper plate storage visible in the background.
Co-Branded Dumbbell Wall — Full Sonoma Fit / TROY dumbbell program with rig and bumper plates behind
"Sonoma Fit" Co-Branded
TROY Dumbbells
Every TROY dumbbell in the Sonoma Fit collection carries the co-branded "Sonoma Fit / TROY" script on the face of each rubber round dumbbell head — an identity detail that transforms the free weight rack from a row of generic equipment into a branded statement. The co-branding program extends across the full weight range, creating visual consistency whether a member is reaching for a light warm-up weight or a heavy compound dumbbell. TROY is the specification standard for co-branded commercial dumbbells in the industry.
Color Bumper Plates
& Full Barbell Program
A color-coded bumper plate storage rack — green, yellow, orange, and red plates in the international weight color system — sits adjacent to the rig and rack stations, serving both the functional rig barbell stations and the dedicated lifting platforms on the Sonoma Fit strength floor. The color bumper plate program enables Olympic-style lifting — cleans, snatches, deadlifts, and their derivatives — across the barbell platform zone.
05 — Group Fitness Studio
Dedicated Yoga &
Group Fitness Room
A fully dedicated yoga and group fitness studio — light gray wood-look flooring, full mirror wall, and kettlebell storage — completes the Sonoma Fit programming offer with a dedicated mind-body and class-based training environment physically separate from the main fitness floor.
Group Fitness & Yoga Studio — Wood-look flooring, full mirror wall, and kettlebell storage for class-based programming
Purpose-Built Studio Space
The Sonoma Fit group fitness studio is a purpose-built room — not a space adapted from another use — with the floor area, ceiling height, and mirror wall configuration specifically designed for yoga, barre, HIIT, and instructor-led group programming. The light gray wood-look luxury vinyl plank flooring provides the correct surface for barefoot yoga practice and movement work while being durable enough for high-volume group fitness classes.
Full Mirror Wall
A full-length mirror wall on the right side of the studio provides the visual feedback essential for yoga alignment, barre form correction, and group fitness instruction. The mirror placement is designed to give every participant in a class-sized group an unobstructed view of themselves and the instructor simultaneously — a layout decision that directly improves coaching quality and participant technique retention across every class format.
Kettlebell & Equipment Storage
A two-tier commercial kettlebell rack stocked with a full range of black rubber kettlebells serves the group fitness studio's functional training and HIIT programming needs. The kettlebell selection gives instructors access to loaded movement tools for group HIIT, kettlebell-specific class formats, and warm-up circuits within the studio without requiring members to leave the room for equipment.
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