01 — The Vision
A Corporate Gym That
Thinks Like a Brand
IBM demanded more than a functional employee fitness center — they wanted a space where the company's identity is felt at every interaction. The result is a corporate gym where IBM branding is not an afterthought applied over generic equipment, but a design principle embedded into every layer of the installation.
The signature element is the vibrant IBM blue turf floor with the iconic IBM logo rendered in white directly in the carpet — occupying the center of the functional training zone as a statement piece that is visible from every corner of the facility. Surrounding it, custom IBM-branded dumbbells, Hoist selectorized machines, Matrix cardio equipment, and a full TRX Training Zone rig create a comprehensive fitness ecosystem that serves the full spectrum of employee wellness needs.
The campus setting — large windows opening onto manicured grounds and green hills — provides a natural counterpoint to the industrial fitness equipment, anchoring the space in the kind of quiet, focused campus atmosphere that IBM facilities are known for.
3+
Distinct Training Zones
Full
IBM Brand Integration
Custom
Branded Equipment
Campus
Corporate Fitness
The IBM Floor — Signature blue turf with the IBM logo rendered in white at the center of the facility
02 — The Training Zone
TRX Training Zone —
Functional Performance Hub
The TRX Training Zone rig anchors the functional training floor — a self-contained performance hub loaded with kettlebells, medicine balls, battle ropes, suspension trainers, and a BOSU balance trainer on the IBM blue turf deck.
TRX Training Zone — Kettlebells, medicine balls, and battle ropes on the IBM blue deck
Full Rig Frontal — The TRX system with complete functional training toolkit organized on the steel rack
TRX Suspension System
The full TRX suspension trainer array is mounted to the rig structure — providing bodyweight training capability for every employee regardless of fitness level. The yellow-and-black TRX branding against the blue IBM floor creates a visual energy statement that positions the functional zone as the heart of the facility.
Kettlebell & Medicine Ball Storage
A full complement of kettlebells and medicine balls is organized on the rig's built-in shelving tiers — creating a self-contained functional training toolkit that eliminates clutter while making every tool immediately accessible for group training sessions and individual circuit workouts.
Battle Ropes & BOSU
Heavy-gauge battle ropes anchor to the rig base, and a BOSU balance trainer sits at the ready on the IBM blue turf — completing a functional training lineup that covers metabolic conditioning, balance, power, and endurance within a single focused zone.
03 — Strength Equipment
Hoist Selectorized
Machines & Cable System
A comprehensive Hoist selectorized and cable machine circuit anchors the strength floor — positioned under the IBM blue accent wall with full campus window views, giving employees access to a commercial-grade strength training ecosystem.
Hoist Strength Floor — Cable system, selectorized machines, and cardio equipment against the campus windows
Hoist Commercial
Cable Machine
The Hoist multi-function cable machine serves as the anchor of the strength floor — a commercial-grade system that handles everything from lat pulldowns and cable rows to functional cable movements and attachment-based accessory work. Chosen for its durability under high-traffic corporate use and its intuitive adjustability for employees at every level of training experience.
Full Selectorized
Circuit
Multiple Hoist selectorized machines — including plate-loaded and pin-select models for back, chest, shoulders, and legs — complete the circuit alongside benches and free weight accessories. The placement against the floor-to-ceiling campus windows turns every strength training rep into a view of IBM's manicured grounds and surrounding landscape.
04 — Brand Integration
Custom IBM-Branded
Equipment Throughout
IBM branding extends from the floor up through every piece of free weight equipment — custom black rubber dumbbells with the IBM logo printed in the brand's iconic striped-letter blue, creating a cohesive brand presence that no visiting employee or guest could miss.
IBM Dumbbell Collection — Custom black rubber heads with IBM blue logo, 25–70 lbs on Hoist rack
Logo Detail — The IBM striped-letter mark on every dumbbell head — brand at equipment scale
Custom IBM Dumbbell Set
A full dumbbell set running 25 to 70 lbs — every pair custom-fabricated with the IBM logo rendered in the brand's signature striped-letter blue on matte black rubber heads. Weight numbers in white maintain readability at a glance, while the IBM mark ensures the branding registers from across the room.
Hoist Branded Dumbbell Rack
The IBM dumbbell collection is displayed on a Hoist two-tier commercial dumbbell rack — a premium storage system that presents the custom set at the right ergonomic height and angle for both usability and visual impact. The rack's silver finish provides a clean contrast to the matte black IBM heads.
Brand Identity at Every Touch Point
From the IBM logo embedded in the blue floor turf to the branded end-caps on every dumbbell, the brand integration strategy ensures that IBM's visual identity is encountered at every scale of the facility — from the macro-level floor graphic to the micro-level equipment detail.
05 — The Cardio Floor
Matrix & Hoist Cardio
Facing the Campus Grounds
A full row of Matrix ellipticals and treadmills lines the window wall — every machine oriented to face the IBM campus grounds, green hills, and natural landscape beyond. IBM blue accent walls frame the space and reinforce the brand at every sightline.
Cardio & Functional Overview — Full facility view from the cardio floor showing the blue accent wall and TRX Training Zone
Matrix Ellipticals — Connected touchscreen consoles facing IBM campus grounds and green hills
Matrix Connected
Cardio Fleet
The Matrix cardio lineup — treadmills and elliptical cross-trainers with connected touchscreen consoles — runs the full length of the window wall. Each machine faces outward onto the IBM campus landscape, giving employees a view of green grounds and rolling hills during every cardio session. The IBM blue accent wall at the back of the cardio floor maintains the brand's visual presence throughout.
IBM Blue
Accent Architecture
The IBM signature blue is applied to the facility's accent walls in a precise, architectural manner — running as a continuous painted band at a height that intersects with the window frames and creates a visual horizon line that ties together the indoor training environment with the outdoor campus beyond. It is brand design thinking applied to interior architecture.
Start Your Project
Make Your Brand
Part of the Workout
Whether you are building a corporate wellness center, a campus fitness facility, or a branded employee gym — our team integrates your brand identity into every layer of the design, from custom-branded equipment to architectural floor graphics.