Health Club SUCCESS STORY
10 ClubSolutions www.clubsolutionsmagazine.com June 2007
Club Name: Poliquin Performance Center
Location: Chicago, IL
Phone Number: 847.881.2840
Website: www.ppcchicago.com
An interview with Ted Carlson, Strength Coach of Poliquin Performance Center.
Background:
Poliquin Performance Center Chicago is a 13,000-square-foot facility dedicated to the advanced development of athletes on every level. Poliquin Performance Center Chicago offers personal training, sports performance and sports medicine services. Furthermore, Poliquin Performance Center Chicago is headed up by world-renowned strength and nutrition expert, Charles Poliquin, and is run by local strength and conditioning expert Mike Bystol and sports injury specialist Dr. Stuart Yoss.
Poliquin Performance Center Chicago offers a variety of cutting-edge equipment unsurpassed services making it one of the making itone of the most extensive training facilities in the world. Poliquin Performance Center Chicago is designed to train novice and professional athletes as well a provide individuals with personal training, sports medical services, physical therapy,Pilates, nutrition and massage.
What is a challenge you faced when purchasing equipment for Poliquin Performance Center Chicago?
Poliquin Performance Center Chicago offers a unique training methodology developed through the study and implementation of protocols for strength and conditioning that put athletes at the top of their disciplines. That kind of service requires equipment that can be made to specifi cations which are adequate for developing these athletes with high demands and equally high expectations in a competitive sports industry.
Why was it important to fi nd proper equipment for developing athletes?
It is a very competitive market which means the highest standards must be met and exceeded. Simply put, we have the education and the means to implement it now. So, overcoming a “challenge” like providing specialized equipment is just an obvious step in the right direction for a company like Poliquin Performance Center Chicago that has, in truth, a very
specialized methodology to put to action.
What solution did you implement o make sure that you got the proper equipment for athletes in your facility?
First, we accessed the major issues that needed to be remedied regarding the athletes themselves. Since healthy and structurally balanced physiques provide longevity and quality of performance for athletes, we needed to facilitate balance – faced with equipment that traditionally did not provide it. We needed to make changes. So, we put together design ideas to satisfy the “need”. Basically, we went out with the idea of asking a company to change their innovations to meet our needs.
Where did you turn for help with the solution to your equipment needs?
We turned to Atlantis with our challenge. It was an option that was easy to entertain because of their location and, above all else, they offer a very strong line of equipment that displays innovative sign and functionality.
How did Atlantis help?
Atlantis had an open mind and strong interest in adding to their product line by collaborating with Coach Charles Poliquin. They combined efforts and created a line of new machines that met the requirements of Poliquin Performance enter and at the same time, opened up their oduct line with options that would have caught eyes of the industry as a whole. Thanks to antis, Poliquin Performance Centers have a line equipment that has set it apart from the market as whole.
What impact has this had on Poliquin Performance Center Chicago?
Poliquin Performance Center receives continuous reinforcement from its clientele who boast – as they are convinced that the equipment used in our facility sets it apart from any other “club” they have ever seen. This kind of response has spurted growth and demand in every aspect of the services provided by Poliquin Performance Center. There is no doubt that Atlantis has played a key role in building our reputation as an industry leader.
Bottom Line:
- Poliquin Performance Center Chicago is a 13,000-square-foot facility dedicated to the advanced development of athletes on
every level.
- Poliquin Performance Center Chicago was looking for an equipment solution to train athletes in their facility.
- Poliquin Performance Center Chicago turned to Atlantis for an equipment solution to train athletes in their facility.
- Atlantis combined efforts and created a new line of machines that met the requirements of Poliquin Performance Center and,
at the same time, opened up their product line with options that would have caught the eyes of the industry as a whole.
- Opti-Fit can be contacted at www.opti-fit.com or by
telephone at 925.766.6569.
Health Club Success Story sponsored by Atlantis
